Crocs 2025
Mexican Heritage.
As Crocs continues its momentum in Mexico, our mission was to celebrate Independence Day through a lens of authenticity rather than cliché. We aimed to bridge the gap between a global product and genuine cultural expression.
We developed a comprehensive visual concept grounded in local heritage across all touchpoints. By reinterpreting symbols like the trompo al pastor and the axolotl, we built a universe that allowed the product to shine, fueled by a deep sense of identity and national pride.
My role: Creative direction/ copywriter | Team: Regina Barreiro, Sebastian Mazo, Montserrat Morales.
Socialmedia content 
Socialmedia content Crocs 2023Un homenaje a nuestra esencia.
Crocs is a brand that has made a bold move in recent years to be part of style and culture, finding its place in fashion, on the streets, and in the hearts of people. For this campaign, the goal was to become truly relevant during one of Mexico’s most important and emotional celebrations: Día de Muertos.
We crafted the concept “Un homenaje a nuestra esencia” to honor this launch, capturing all the emotions this season evokes from pride and representation to the love we feel for those who are no longer with us.
It wasn’t just a launch; it was a movement that touched the hearts of Mexicans, proudly carrying Crocs into the streets of Mexico with deep emotion and respect.
