BTL & Experiences 

Nexcare 
Challenge

In life, it’s not about how many times you fall,  it’s about how many times you get back up. With Nexcare, we took this idea to the streets through the concept: “Para los que no se dan por vencidos.”

The goal was clear: to show that Nexcare products are made to adapt, protect, and help you rise again and again. We brought this experience to life in Parque México, CDMX, over the course of three weekends. A playful, high-energy activation invited people to engage with the brand through a fun challenge that embodied the resilience and performance behind each product driving both awareness and purchase in a way that felt real, memorable, and empowering.

My role: Creative Direction/Copywriter | Team: Edgar Ochoa

CROCS
BAE

Crocs is no longer just a brand for staying at home; in recent years, it’s taken over the streets, runways, supermarkets, airports, and every place where personal style takes center stage. With the global concept “Runway Anywhere”, we created an experience for influencers and media, inviting them to express their most authentic selves by customizing their own Crocs BAE. The experience featured multiple spaces that represented everyday places where Crocs can turn any moment into a runway — the most fun, bold, and unapologetically real one.

My role: Creative Direction/Copywriter | Team: Jocelyn Espejel, Montserrat Morales, Axely Hernández, Marita Agüero

How do you learn to care for your skin from the palm of your hand?
Effaclar made it possible. In 2019, the brand launched an innovative web app that allowed users to scan and analyze acne-prone skin directly from their phone. To bring this digital solution to life, we created an immersive launch event for media and influencers.

We installed interactive totems where guests could take the test in real time, just like on the web app and immediately receive personalized product recommendations tailored to their skin type. The entire experience was designed around skincare education and empowerment, showing how Effaclar’s technology could help people better understand, treat, and protect their skin starting with a single scan.

My role: Creative Direction/Copywriter | Team: Fernanda Gallardo, Edgar Ochoa

Effaclar

Spotscan

Anterior

Crocs.