Krispy Kreme          2024

Hot Now

“Hot Now” is a big deal for Krispy Kreme in other countries but in Mexico, it hadn’t reached that level of recognition yet. Our goal was to capture everything it represents, in one powerful piece from the functional to the emotional.

We set out to translate that first-bite feeling: the warmth, the softness, the irresistible craving and the pure happiness that only Krispy Kreme can deliver. 

My role: Creative Direction/Copywriter | Team: Damaris Ovalle, Alejandro Badillo